FASHION FESTIVAL EDGED SUMMER ‘ 11

EDGED SHOWROOM /SHOW0711
EDGED SHOWROOM | SHOW0711

Eleven fashion labels and more than six installations as well as multilabelshows enriched our portfolio during Fashion Week Summer 2011/05.-08.07.2011.

INDEPENDENT – DIFFERENT – OUT OF SCHEDULE

EDGED Showroom and SHOW 0711 have presented a choice of 30 international designers at Glashaus Arena. With over 600 square meters of exhibition space we were located right at the Spree and framed by the summer hot spot of Berlin – being the ‘schlesische Straße’, ‘Badeschiff’ and ‘club of the visionaries’.

With one month time for application we found a choice of high-graded designers from Norway, Belgium, Poland, Austria, Sweden, Australia, Japan, Korea and Germany. Our idea was accomplished trough a cooperation with Show0711.

Edged Showroom is directed to young and independent designers with a high claim for quality. Our service can be seen as a so far missing piece of the Berlin Fashion Week, and can be compared to the London ‘on/off’ event, the New York ‘milk studios’ event or Warschau’s  ’out of schedule’. Young professionals get the chance to present their collection in a new concept, accompanied by parties, concerts and other highlights. The choice of locations hence is very important which was the reason for us to pick the vivid and hip quarter next to  schlesisches Tor which is surrounded by cafés, bars and restaurants, located outside the muggy center but still easy to reach.

EVENTSCHEDULE

Tuesday July 5th 2011

  • Opening EDGED Showroom | Press & Buyers Cocktail | Free Drinks + Music Start 06.00 p.m.
  • Visual effects | Anton Schilli | Music: Dj Philipp Melon | 07.30 p.m.

Schedule

  • Openingshow |09.00 p.m.
  • Edged Showroom + Show0711
  • Openingparty | Band: Hairy Chest |Dj: Ike Release

Wednesday July 6th

  • Edged Showroom | 11 a.m. – 08.00 p.m.
  • Second-show – „ Women´s finest „ | 07.30 p.m.
  • Concert | Band: Chloe, Circuit | Dj: Allmä Minimal | 08.30 p.m.
  • Meet and Greet  | Barbecue at Badeschiff  | 9.00 p.m.

Thursday July 7th

  • Edged Showroom | 11 a.m. – 08.00 p.m.
  • Third-Show | „ View on a man „ | 07.30 p.m.
  • Herrenabend | Dj: Marc Penzel | Special Installations by: Tom van der Borght & Marta Jakubowski | 08.30 p.m.

Friday, July 8th

  • Edged Showroom is open from | 11 a.m. – 08.00 p.m.
  • Fashionbloggercafé hosted by Styleranking | 07.30 p.m.
EXHIBITORS

Showroom Designer :

  • • Cedric Jacquemyn
  • • Ida Johansson
  • • Ludvig
  • • Mark and Julia
  • • Moon Berlin
  • • Nico Sutor
  • • Noumenon
  • • Sca Ulven
  • • Sylwia Rochala
  • • Ucon Silhouette

 

Installation Designer :

  • • Angelo van Mol
  • • Amelie Jaeger
  • • Bryan Oknyansky
  • • Coinonia
  • • Engineer
  • • Marta Jakubowski
  • • Minnapalmqvist
  • • Tom van der Borght

Show Designer :

  • • Antonia Goy
  • • Barre Noire
  • • Carocora
  • • Daan
  • • Dani Georgi
  • • Geraldine van Riesenbeck
  • • Hyakinth
  • • Irinalaaja
  • • Jagoda Piekarska
  • • Julian Ziegerli
  • • Lena Hasibether
  • • Matthias Weber
  • • Morpheus
  • • Rike Fischer

 

  • Location:
  • Glashaus Arena
  • Eichenstraße 4
  • 12435 Berlin

 

Drinks sponsored by: Barefoot Wine – Ocoo – Schwarze Dose – Vöslauer – Veltins – Das Korn
Music: Brandt Brauer Frick  – Phillip Melon – Marc Penzel – Goldstaub – Hairy Chest – Main Fear Love – Chloe – Ike Release – Circuit – Allmä Minimal – Monogirl

Special thanks to:  Styleranking, I+E Market Research